Selling Books at Festivals: Leah Orr’s Guide to Booth Design & Reader Engagement

Leah Orr, an Amazon bestselling author, shares her practical approach to selling books at street fairs, book festivals, and art festivals. In this Cloverly Academy interview, she explains how thoughtful booth design, creative displays, and intentional branding help authors stand out in crowded event spaces.

Leah breaks down how to attract attention, spark conversation, and create reader engagement that leads to meaningful book sales. She offers useful strategies for presenting your books with confidence, interacting with passersby, and designing a booth layout that feels welcoming and professional.

The conversation also explores how event marketing can strengthen your broader author platform. Leah shows how in-person author events support visibility, reinforce your brand identity, and convert casual browsers into long-term readers.

For authors preparing to sell at festivals or looking to elevate their presence at in-person events, this interview delivers clear takeaways on book promotion, audience connection, and building a memorable display that works.